A landing page sometimes refers to the first page of a “funnel” based marketing strategy, where the objective is to lead a website visitor page to page and get them to take a certain action, such as making a purchase. However, the true meaning of a landing page is any page the visitor lands on after […]
The Best Value Must-Have Software For Small Law Firms in Australia
Specialised software solutions to increase the productivity and efficiency of law firms are only slowly being adopted here in Australia, despite a number of software solutions already being present within the market. Concerningly, there are only a few pieces of law firm management software that can be accessed on both mobile phones and tablets here […]
The Best Law Firm Business Development Strategy For Your Practice Area
Law firm business development is not easy. There are three components of a law firm business development plan. They are referrals, clients and marketing. We will not always go into these three sources of business all the time or consistently, but we will outline ways for initiatives law firms can make in their business development […]
What Branding Means And Why Its Important To Law Firms (Michael Bromley, Beyond Billables)
Michael Bromley was a practising lawyer in Australia, and ran a successful recruitment company for several years. His experience with the recruitment company led him to understand and start his current business, Beyond Billables, a branding agency for lawyers and law firms (Beyond Billables is also the name for his podcast). We discuss: What is […]
Kaushik Prakash & Ethan Brooke (Valeo Legal Marketing) SEO vs Paid Ads For Law Firm Marketing
Kaushik Prakash & Ethan Brooke are digital marketers for the legal industry. They are business partners in Valeo Legal Marketing and have clients in a few parts of the world. Today we discuss and share the accumulated experience of both Valeo Legal Marketing and Marketlytics. We discuss the issues based on five criteria: Time Investment […]
Why Legal Service Schema Should Be Step #1 In Your SEO Strategy
Search engines use schema and it is very useful in search engine legal marketing. Schema falls under the technical factors that lead to Search Engine Optimisation (SEO) success. Therefore, in legal marketing, this is an important measure to gain a competitive edge in search engine results. Most of your competitors will not be using schema […]
JMJ Migration Case Study
JMJ Migration/Jovetta Johnson Principal Migration Agent Suite 101/612 Beaufort St, Mount Lawley WA 6050 Please tell us about JMJ Migration? “JMJ Migration is my migration agency business which I launched online January this year (2021). I have several years of migration agency experience and I am also qualifying to become a lawyer. We handle most […]
Tom Monks (Tom & Co Legal) Representing NDIS Participants & NDIS Issues
Tom & Co Legal is a relatively new legal firm in Perth, Western Australia. Tom Monks has had a long history with the law and has structured his practice like a partial social enterprise, but as a profitable business. As a person with disability, he has a passion for disability advocacy and the NDIS. He […]
