Are you aware that 96% of potential clients use a search engine to seek legal advice? That makes law firm SEO vital to your firm’s success. However, national SEO is super competitive as hundreds of lawyers fight to appear on Google’s first page. How can you win this SEO battle and attract qualified clients? Focus […]
Video Marketing For Lawyers Is The New Frontier
Search Engine Optimisation or SEO, the staple for law firms, has faced its biggest upheaval in at least a decade in 2022. Search Engine Marketing is already expensive and will skyrocket in cost in 2023. In Australia, Bing Ads are largely useless and not an alternative to Google. Advertising costs on other platforms are also […]
Google Algorithm Changes In 2022 Shocking The Legal Industry
Google releases search engine algorithm updates frequently. Most of the time, they happen without us even knowing. However, now and then, Google releases a core update to their search engine algorithm. This is an update that brings major changes to how things work. The most recent core update in 2022 happened in May 2022 and is generally […]
How To Build The Best Lawyer Landing Page With WordPress
A landing page sometimes refers to the first page of a “funnel” based marketing strategy, where the objective is to lead a website visitor page to page and get them to take a certain action, such as making a purchase. However, the true meaning of a landing page is any page the visitor lands on after […]
The Best Value Must-Have Software For Small Law Firms in Australia
Specialised software solutions to increase the productivity and efficiency of Small Law Firms in Australia are only slowly being adopted here in Australia, despite a number of software solutions already being present within the market. Concerningly, there are only a few pieces of law firm management software that can be accessed on both mobile phones […]
The Best Law Firm Business Development Strategy For Your Practice Area
Law firm business development is not easy. There are three components of a law firm business development plan. They are referrals, clients and marketing. We will not always go into these three sources of business all the time or consistently, but we will outline ways for initiatives law firms can make in their business development […]
