There is a great debate of which is better for Digital Advertising. A traditional website, or a landing page? We seek to answer this question for you. In short, the answer is both. Both a website and landing page are critical elements for advertising success. You cannot have one or the other, it is best […]
What Is A Nofollow Link? 4 Link Attributes In Google SEO You Must Know
A common question in Search Engine Optimisation (SEO) is the difference between a dofollow or nofollow link. So what is a nofollow link? There are four attributes in an outbound link in Google, not two. This has been going on for a while now, and is a recent development. Let us start with the difference […]
Benefits Of Hiring A Digital Marketing Agency VS Traditional Advertising
The benefits of hiring a digital marketing agency are proven. These companies exist all around the world, and come in all shapes and sizes. We also have a guide on commissioning a digital marketing agency of the right size, and we firmly believe such agencies will be of benefit to your business. We specialise in […]
Best Business In Recession Online Post COVID-19
COVID-19 has changed how people react to businesses. The times have changed and the economy worldwide is no longer robust. Supply chains are broken, economic fallout from COVID-19 made most poorer, since they lost their job. So the question is, what is (or are) best business in recession post COVID-19? Clarence LingClarence Ling is the Founder of Marketlytics, […]
How Does Online Advertising Work? Will It Help My Business?
Digital Advertising is a cost effective and accountable way to advertise your business. The biggest Digital Marketing networks are Google, followed by Facebook. This has enabled businesses to reach audiences more accurately and advertisers are given more data and better targeting than ever before. But how does online advertising work? Will it help you lift […]
Jepto Review: Newest Artificial Intelligence And Predictive Analytics Marketing Tool
Data. Data, meaningful data is the coveted, vital holy grail of Analytics and Data Driven Marketing. Jepto is the newest artificial intelligence and predictive analytics marketing tool that is the first of its kind, using machine learning to monitor KPI and predict whether they will be met or will fall short. There have been a […]