Markelytics were successful in reducing Cost Per Conversion (Phone Calls, Form Submissions) of a migration law firm significantly, from the highest of $69.68 to a total average of $9.46 from October 2019 to February 2020.
Therefore, these leads became 7 times cheaper than initial lead cost, allowing the client to scale their business and have more closed sales.
By following Marketlytics' SEO Strategies, the migration law firm client saw a significant growth of unique users visiting their website. The visitors grew by 28.42%
There was an increase of organic users from 31,516 users the previous year, to 43,326 users on the organic search channel alone. This is a massive increase and lead to the continued growth of the client's business.
Marketlytics optimised a Google Shopping Campaign that matured in January 2020 after a campaign start from scratch of October 2019.
A 309% return meant for every $1 invested in Google Ads for the client, they received $3.09 in sales.
Through strategy and management, Marketlytics produced a consistent and effective lead generation campaign for the client at a very low cost, average $3.54 per Form Submission.
Getting 45 leads, at under $4 a lead is nearly unheard of. These leads filled out a detailed form to pre-qualify, so they were good, qualified leads.
As a result of diligent management and positioning by Marketlytics, Healthwest recorded unprecedented sales volume during March 2020 for eCommerce Google Ads, with more than a tenfold Return-On-Ad-Spend (ROAS), being 1258% and over $28,300 in revenue.
This implies that every $1 spent on Google Ads, caused the client to receive $12.58 in sales. This is spectacular considering the face COVID-19 has diminished returns of so many businesses.
Through Marketlytics, their migration law firm client were able to remain relatively unscathed in March 2020 due to active and diligent management of their Google Ads Account. Cost-Per-Acquisition (CPA) is maintained without much increase at $6.85 a conversion.
The client received nearly as much leads as the previous month, being around 190 leads, when the account normally gets just under 200 leads a month at its peak. This is definitely the result of ultra diligence.