As a lawyer, legal professional or work in law practice management you may have heard of online legal directories and might even be registered to one or more yourself. This article will highlight important information about online legal directories and provide alternatives to the most popular legal directory for lawyers, Avvo.com. What are Legal Directories […]
Business Development (BDM)
The Best Value Must-Have Software For Small Law Firms in Australia
Specialised software solutions to increase the productivity and efficiency of Small Law Firms in Australia are only slowly being adopted here in Australia, despite a number of software solutions already being present within the market. Concerningly, there are only a few pieces of law firm management software that can be accessed on both mobile phones […]
The Best Law Firm Business Development Strategy For Your Practice Area
Law firm business development is not easy. There are three components of a law firm business development plan. They are referrals, clients and marketing. We will not always go into these three sources of business all the time or consistently, but we will outline ways for initiatives law firms can make in their business development […]
The 6 Major Law Firm Marketing Channels | When And How To Use Them
Digital marketing for law firms is complex and not often done correctly. We believe that in order for your marketing efforts to succeed, you need to understand the channel your practice intends to use, and then decide if it is the right channel for your marketing strategies. We advocate Right Purpose, Right Channel. We sincerely […]
Is Video Marketing Effective For Lawyers? (& The Platforms Your Target Market Are Watching)
Video Marketing is something less used by law firms. It is generally prohibitive to do videos for advertising for law firms because of the cost and skill involved. To hire a video production team for a full day can cost $2,000 to $2,500 at least, including editing. This can dramatically increase costs and make advertising […]
How Much Do Australian Law Firms Spend On Marketing?
Legal marketing budgets depend on the marketing strategy employed. Networking can only get you so far. Marketing spend can vary greatly depending on the online marketing channel and objectives of the law firm. In marketing and advertising for lawyers, there are actually many options available, and firms are opening up to the possibility of less […]
