A landing page sometimes refers to the first page of a “funnel” based marketing strategy, where the objective is to lead a website visitor page to page and get them to take a certain action, such as making a purchase. However, the true meaning of a landing page is any page the visitor lands on after…
Search Engine Marketing (SEM)
The 6 Major Law Firm Marketing Channels | When And How To Use Them
Digital marketing for law firms is complex and not often done correctly. We believe that in order for your marketing efforts to succeed, you need to understand the channel your practice intends to use, and then decide if it is the right channel for your marketing strategies. We advocate Right Purpose, Right Channel. We sincerely…
Family Law Marketing Strategies To Gain More Leads in 2021
Family law is a litigious form of law, hence search engines are key to lead generation, whilst positive reviews act as a strong validator for your business. Many family lawyers use social media, but we have doubts over the effectiveness of most of these social media advertisements. We still think Facebook is a good place…
Should Lawyers Use A PPC Agency? Pros & Cons of DIY Google Ads
Pay-Per-Click (PPC) generally refers to Google Ads or Adwords. It can refer to advertising on other channels like Facebook or LinkedIn, but we will stick to Google Ads in this article. PPC for lawyers is best executed by a law firm advertising agency, as law firm PPC is complex and requires both subject matter knowledge…
Why Every Google Ads Campaign For Lawyers Needs These Negative Keywords
If you are familiar with Google Ads or Pay Per Click (PPC) advertising, you would understand the importance of having the right keywords within your campaigns. Unlike advertising on social media channels where users are passively viewing advertisements based on interest and demographic factors, Google Search users see ultra specific advertisements based on a particular…
Finding A Google Or Facebook Advertising Strategist? How Do I Pick One?
Finding a Google Ads Expert or Facebook Advertising Strategist is challenging. There are many strategists who promise the world, or do not even offer much true strategy. Many people come expecting that if they have a certification from Facebook or Google, they must have the ability to deliver their service. The biggest factors that truly…
