Finding a Google or Facebook Advertising Strategist is challenging. There are many strategists who promise the world, or do not even offer much true strategy. Many people come expecting that if they have a certification from Facebook or Google, they must have the ability to deliver their service. The biggest factors that truly determine whether they have what it takes, is experience, industry knowledge and their track record. Their approach is also very important, a data driven approach is going to set them apart. We use the terms agency, advertiser, and strategist interchangeably in this article.
Search Engine Marketing (SEM)
There is a great debate of which is better for Digital Advertising. A traditional website, or a landing page?
We seek to answer this question for you. In short, the answer is both. Both a website and landing page are critical elements for advertising success. You cannot have one or the other, it is best to have both so visitors turn to leads and sales. However, the question remains, what are the roles of both?
In the era of Clickfunnels where landing pages are seen as the primary moneymaker, let us understand why this type of design elicits people to take up an offer.
Digital Advertising is a cost effective and accountable way to advertise your business. The biggest Digital Marketing networks are Google, followed by Facebook. This has enabled businesses to reach audiences more accurately and advertisers are given more data and better targeting than ever before. But how does online advertising work? Will it help you lift your brand or help expand? To answer your question, we will first need to understand how the Ad Auction works. The Ad Auction is similar on both Search Platforms like Google and Bing, and even Social Media Platforms like Facebook, Instagram and LinkedIn. There are even Display Advertising platforms like Yahoo and Taboola.
Data. Data, meaningful data is the coveted, vital holy grail of Analytics and Data Driven Marketing. Jepto is the newest artificial intelligence and predictive analytics marketing tool that is the first of its kind, using machine learning to monitor KPI and predict whether they will be met or will fall short.
There have been a number of platforms which try to use artificial intelligence, such as Crystal, which I have used. It was a terrible product and did not do anything useful.
It is late April 2020. COVID-19 has decimated many businesses and activity is low. Borders are more or less closed and flights into the country at a very low rate. Using anonymous data from a client, a leading Australian Migration Agency, I aim to explain that whilst demand is affected, there remains strong demand, and a prudent business owner would reposition themselves rather than cut down on costs excessively and stop growing.
Dynamic Search Ads (DSA) have been on Google Ads since 2011 when Google Ads was called Google Adwords. They received an update on July 2019, making these ads harder to manually control. We have had mixed results with Dynamic Search Ads, but in the case when they work well, these automated ads work brilliantly.