There is a great debate of which is better for Digital Advertising. A traditional website, or a landing page? We seek to answer this question for you. In short, the answer is both. Both a website and landing page are critical elements for advertising success. You cannot have one or the other, it is best […]
Search Engine Marketing (SEM)
How Does Online Advertising Work? Will It Help My Business?
Digital Advertising is a cost effective and accountable way to advertise your business. The biggest Digital Marketing networks are Google, followed by Facebook. This has enabled businesses to reach audiences more accurately and advertisers are given more data and better targeting than ever before. But how does online advertising work? Will it help you lift […]
Jepto Review: Newest Artificial Intelligence And Predictive Analytics Marketing Tool
Data. Data, meaningful data is the coveted, vital holy grail of Analytics and Data Driven Marketing. Jepto is the newest artificial intelligence and predictive analytics marketing tool that is the first of its kind, using machine learning to monitor KPI and predict whether they will be met or will fall short. There have been a […]
Australian Migration April 2020 Update – Is Demand Decreasing?
It is late April 2020. COVID-19 has decimated many businesses and activity is low. Borders are more or less closed and flights into the country at a very low rate. Using anonymous data from a client, a leading Australian Migration Agency, I aim to explain that whilst demand is affected, there remains strong demand, and […]
Google Consultant VS Account Strategist. Which Is Better?
A Google Consultant can mean a number of things. It could mean a consultant working directly for Google. But it can also mean a consultant external to Google, such as our business, Marketlytics. In this case, we are Google Consultants and the rest of the article follows this definition. There is also a very specific […]
Data Driven Digital Marketing in SEM
Data driven digital marketing is a buzz word in the world of marketing. Most marketers seek to be data driven in digital advertising and other fields. This is because by using analytics ad insights, a business can be equipped with the best overall strategies that achieve the best results. As an agency (Marketlytics), this is […]
