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Search Engine Marketing (SEM)

Jepto Review: Newest Artificial Intelligence And Predictive Analytics Marketing Tool

May 10, 2020 by Clarence Ling Leave a Comment

Data. Data, meaningful data is the coveted, vital holy grail of Analytics and Data Driven Marketing. Jepto is the newest artificial intelligence and predictive analytics marketing tool that is the first of its kind, using machine learning to monitor KPI and predict whether they will be met or will fall short. There have been a […]

Filed Under: Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM)

Australian Migration April 2020 Update – Is Demand Decreasing?

April 25, 2020 by Clarence Ling Leave a Comment

It is late April 2020. COVID-19 has decimated many businesses and activity is low. Borders are more or less closed and flights into the country at a very low rate. Using anonymous data from a client, a leading Australian Migration Agency, I aim to explain that whilst demand is affected, there remains strong demand, and […]

Filed Under: Search Engine Marketing (SEM), Search Engine Optimisation (SEO) Tagged With: Australian Migration Agency, Migration Agency

Google Consultant VS Account Strategist. Which Is Better?

February 1, 2020 by Clarence Ling 1 Comment

A Google Consultant can mean a number of things. It could mean a consultant working directly for Google. But it can also mean a consultant external to Google, such as our business, Marketlytics. In this case, we are Google Consultants and the rest of the article follows this definition. There is also a very specific […]

Filed Under: Search Engine Marketing (SEM)

Data Driven Digital Marketing in SEM

December 27, 2019 by Clarence Ling 9 Comments

Data driven digital marketing is a buzz word in the world of marketing. Most marketers seek to be data driven in digital advertising and other fields. This is because by using analytics ad insights, a business can be equipped with the best overall strategies that achieve the best results. As an agency (Marketlytics), this is […]

Filed Under: Search Engine Marketing (SEM)

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