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Search Engine Optimisation (SEO) is a cost effective way for every business to have digital marketing. SEO is basically making your website be found on Google without paying for the traffic. However, many are confused on how much they should pay on agency pricing. We aim to guide you on how much investment in SEO is needed depending on your needs and advise you on the appropriate budget. So how much should I expect to pay for SEO in Australia as an SME?

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Is a Google Certified SEO Consultant any better? The answer, it depends. Search Marketing is not easy to do and we seek to guide you to determine whether certification makes any difference in your experience as the client. Many profess to be experts in SEO, and sometimes, they use Google to demonstrate their professed expertise. Clients get burned all the time from even SEOs who are Google Partner, much less have any Google qualification. We want to demystify this conundrum for every business to get the right professional.

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Data. Data, meaningful data is the coveted, vital holy grail of Analytics and Data Driven Marketing. Jepto is the newest artificial intelligence and predictive analytics marketing tool that is the first of its kind, using machine learning to monitor KPI and predict whether they will be met or will fall short.

There have been a number of platforms which try to use artificial intelligence, such as Crystal, which I have used. It was a terrible product and did not do anything useful.

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It is late April 2020. COVID-19 has decimated many businesses and activity is low. Borders are more or less closed and flights into the country at a very low rate. Using anonymous data from a client, a leading Australian Migration Agency, I aim to explain that whilst demand is affected, there remains strong demand, and a prudent business owner would reposition themselves rather than cut down on costs excessively and stop growing.

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