Search engines use schema and it is very useful in search engine legal marketing. Schema falls under the technical factors that lead to Search Engine Optimisation (SEO) success. Therefore, in legal marketing, this is an important measure to gain a competitive edge in search engine results. Most of your competitors will not be using schema […]
Search Engine Optimisation (SEO)
The 6 Major Law Firm Marketing Channels | When And How To Use Them
Digital marketing for law firms is complex and not often done correctly. We believe that in order for your marketing efforts to succeed, you need to understand the channel your practice intends to use, and then decide if it is the right channel for your marketing strategies. We advocate Right Purpose, Right Channel. We sincerely […]
How Much Should I Expect To Pay For SEO In Australia As An SME?
Search Engine Optimisation (SEO) is a cost effective way for every business to have digital marketing. SEO is basically making your website be found on Google without paying for the traffic. However, many are confused on how much they should pay on agency pricing. We aim to guide you on how much investment in SEO […]
Is A Google Certified SEO Consultant Any Better Than An Uncertified One?
Is a Google Certified SEO Consultant any better? The answer, it depends. Search Marketing is not easy to do and we seek to guide you to determine whether certification makes any difference in your experience as the client. Many profess to be experts in SEO, and sometimes, they use Google to demonstrate their professed expertise. […]
What Is A Nofollow Link? 4 Link Attributes In Google SEO You Must Know
A common question in Search Engine Optimisation (SEO) is the difference between a dofollow or nofollow link. So what is a nofollow link? There are four attributes in an outbound link in Google, not two. This has been going on for a while now, and is a recent development. Let us start with the difference […]
Jepto Review: Newest Artificial Intelligence And Predictive Analytics Marketing Tool
Data. Data, meaningful data is the coveted, vital holy grail of Analytics and Data Driven Marketing. Jepto is the newest artificial intelligence and predictive analytics marketing tool that is the first of its kind, using machine learning to monitor KPI and predict whether they will be met or will fall short. There have been a […]
Australian Migration April 2020 Update – Is Demand Decreasing?
It is late April 2020. COVID-19 has decimated many businesses and activity is low. Borders are more or less closed and flights into the country at a very low rate. Using anonymous data from a client, a leading Australian Migration Agency, I aim to explain that whilst demand is affected, there remains strong demand, and […]
