Finding a Google or Facebook Advertising Strategist is challenging. There are many strategists who promise the world, or do not even offer much true strategy. Many people come expecting that if they have a certification from Facebook or Google, they must have the ability to deliver their service. The biggest factors that truly determine whether they have what it takes, is experience, industry knowledge and their track record. Their approach is also very important, a data driven approach is going to set them apart. We use the terms agency, advertiser, and strategist interchangeably in this article.
Social Media Marketing (SMM)
There is a great debate of which is better for Digital Advertising. A traditional website, or a landing page?
We seek to answer this question for you. In short, the answer is both. Both a website and landing page are critical elements for advertising success. You cannot have one or the other, it is best to have both so visitors turn to leads and sales. However, the question remains, what are the roles of both?
In the era of Clickfunnels where landing pages are seen as the primary moneymaker, let us understand why this type of design elicits people to take up an offer.
Digital Advertising is a cost effective and accountable way to advertise your business. The biggest Digital Marketing networks are Google, followed by Facebook. This has enabled businesses to reach audiences more accurately and advertisers are given more data and better targeting than ever before. But how does online advertising work? Will it help you lift your brand or help expand? To answer your question, we will first need to understand how the Ad Auction works. The Ad Auction is similar on both Search Platforms like Google and Bing, and even Social Media Platforms like Facebook, Instagram and LinkedIn. There are even Display Advertising platforms like Yahoo and Taboola.
Data. Data, meaningful data is the coveted, vital holy grail of Analytics and Data Driven Marketing. Jepto is the newest artificial intelligence and predictive analytics marketing tool that is the first of its kind, using machine learning to monitor KPI and predict whether they will be met or will fall short.
There have been a number of platforms which try to use artificial intelligence, such as Crystal, which I have used. It was a terrible product and did not do anything useful.
Is Facebook Advertising Effective For Lawyers? Facebook is used for many businesses and some lawyers. We seek to help you decide whether Facebook is the right channel for your law firm.
Many firms target their audience via Google Ads. It is an obvious choice for lawyers because of “Search Intent”, helping lawyers get qualified clients. However, does Facebook Ads make sense in your law firm’s marketing?
Targeting audiences in Facebook is very powerful because it has a large audience base, and machine learning has processed many signals, allowing for effective reach via mechanisms such as the Facebook Pixel.
Google’s PPC data is based on keywords, whereas Facebook is based on psychographics. The difference is that keywords are finite but steady flowing the visitor is active, whereas a Facebook audience is a group of passive potential clients.
Campaigns for both behave very differently.
We offer Social Media Marketing Perth Services with a primarily local team based in WA, Australia. We provide digital advertising as a specialisation, and we specialise in the Facebook Platform including Instagram.
The most important considerations when choosing an agency for your business in this regard is whether they use a data driven approach. This approach is frequently claimed, but rarely executed correctly. We were trained by some of the best in the industry, which is of course, Americans, as that is where all the technology and capabilities came from.