Search Engine Optimisation or SEO, the staple for law firms, has faced its biggest upheaval in at least a decade in 2022. Search Engine Marketing is already expensive and will skyrocket in cost in 2023. In Australia, Bing Ads are largely useless and not an alternative to Google. Advertising costs on other platforms are also…
Social Media Marketing (SMM)
The 6 Major Law Firm Marketing Channels | When And How To Use Them
Digital marketing for law firms is complex and not often done correctly. We believe that in order for your marketing efforts to succeed, you need to understand the channel your practice intends to use, and then decide if it is the right channel for your marketing strategies. We advocate Right Purpose, Right Channel. We sincerely…
How To Get More Estate Planning Clients | Best Marketing Ideas For 2021
Estate Planning is a subset of the law practice Wills & Estates. This practice is all about planning what happens in a deceased estate. Proper estate planning prevents family disputes or family breakdowns, making it something you should consider for your loved ones. There can also sometimes be an element of business succession planning in…
Family Law Marketing Strategies To Gain More Leads in 2021
Family law is a litigious form of law, hence search engines are key to lead generation, whilst positive reviews act as a strong validator for your business. Many family lawyers use social media, but we have doubts over the effectiveness of most of these social media advertisements. We still think Facebook is a good place…
LinkedIn For Lawyers 2021: Here’s How To Get Started
LinkedIn is now an indispensable social media platform for lawyers. You can be seen organically by your target audience, and making friends with other lawyers is a great referral source and a necessity our profession. This article consists of LinkedIn tips for lawyers of any seniority. I am qualified to write on this topic, having…
Can Personal Injury Lawyers Use Facebook Ads In Australia?
Yes, they can and personal injury lawyers frequently advertise on Facebook. There are some massive national players in personal injury in Australia. They include: Slater + Gordon Maurice Blackburn Lawyers Shine Lawyers Most personal injury law firms are not this size, but it is still possible to compete. The issue is that most law firms,…
