Data. Data, meaningful data is the coveted, vital holy grail of Analytics and Data Driven Marketing. Jepto is the newest artificial intelligence and predictive analytics marketing tool that is the first of its kind, using machine learning to monitor KPI and predict whether they will be met or will fall short.
There have been a number of platforms which try to use artificial intelligence, such as Crystal, which I have used. It was a terrible product and did not do anything useful.