We offer Email Marketing services as an agency from Perth, WA. Every business that uses digital marketing needs such campaigns. Without which, all their initiatives will not be effective. We live in a modern world of social media, SEO and SEM, but email (EDM) is key. Email is behind everything and without it you cannot get customers!
Many digital marketing companies focus on automation tools. Software. Whilst these systems are important, what is more crucial is strategy. We have heard “The Money Is In The List”. Wrong. Just plain wrong. Even if you have a list of thousands, without strategy, you cannot monetise. In fact, strategy can be more important than design!
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Table of Contents
Video Summary
Why Is Email Marketing Important?
The Orchard Agency
On average, businesses achieved a 20.89% open rate, 6.46% click rate and received $22.78 ROI for every $1 spent on email.
A 22.78 ROI for every $1 spent is 2,178.00%! (within Australia). That is why Email Marketing is indispensable and critical to moving people along the customer journey!
The Customer Journey
Below is an infographic on the Customer Journey. There are many versions of this and different versions use different terms and steps, but this is an acceptable version for our purposes.
As you can see, a customer does not just buy your products or services immediately from visiting your website. What do you do if the customer becomes “stuck” on their journey? You move them along and get them to continue and finally become your customer. What is the best way to do this? Email Marketing. We offer this service in house from Perth, WA because it is the best way to do this! There exists no better way to move your audience along and get you sales.
They key to this type of digital marketing is not always design. It is copywriting informed by strategy.
Three Types Of Email
There are three types of email. That’s right three types, not a large range. Email Marketing is not just typing up a newsletter! The types are:
- Transactional
- Relational
- Promotional
Transactional
The Average Revenue Per Transactional Email Is 2X – 5X Higher Than Standard Bulk Email
Richard Lindner
Transactional Emails are related to transactions, such as:
- Orders
- Purchases
- Support Tickets
- Password Reminders
The basis of all commerce in the Internet is revolving around email. This is why we endeavour to provide the best Perth Email Marketing Services to the best practices and even become a top performer in Australia. As you can see, Email Marketing is more than building a list. Many Digital Marketing campaigns are just not effective because of this. There is something beyond just email design. As you can see, other digital marketing like SEO cannot play this role.
Relational
Relational emails build the brand by fostering better relationships, increase customer contact with the business. Modern online platforms like social media can do similarly, but advertising on Facebook is not always cheap, and unlike social media, email stays in the inbox until they delete it. Examples of Relational emails are:
- New Subscriber Welcome
- Social Updates
- Lead Magnet Delivery
- Webinar Confirmation
These emails build relationship with the business.
Promotional
These emails are giving people promotions. Offers. Examples include:
- Trial Offers
- Promotional Content
- New Product Release
- Event Announcement
One thing to note: Some Promotional emails are also Relational in nature.
The Need For Strategy
Even until today, a successful email marketing campaign is more nuanced than to automate newsletters on Mailchimp. The web is not the easiest place to market and you need to be looking for agencies who specialise in this field as experts. We drive excellent strategies that engage and sell to your database efficiently.
Our past experience with Malaysian real estate company, Kozin Real Estate makes us experienced in crafted messages that have bang and in our best year, we sold $25 million AUD of Australian real estate to foreigners mainly riding on the back of Email Marketing. There is no other more practical way for communication with your leads other than email marketing.
If you want a taste of what strategies we employ, subscribe to our updates here and see for yourself:
Software
All Email Marketing needs an electronic system to manage their Email Marketing. There are many companies providing these solutions and the list is growing each year. Investment in a premium solution is not always required, but can be a great way to monitor everything and created targeted outreach. Here are some good providers:
- Sendy
- ActiveCampaign
- ConvertKit
We prefer these solutions. We will not be going into much detail on each, but this will be covered in a future blog post.
If you wish to find out our approach to Search Engine Marketing (SEM), click here.
Conclusion
Digital Marketing needs Email. Search and other channels cannot fully replace it. Conversion needs email. That is why we provide bespoke Perth Email Marketing Services in our agency. We do it in house and really deal with you direct so you can reach your prospects based on sound approach so you can build your lists. The cost of not doing Email Marketing properly is astronomical. We give personal service and will look to grow with your business needs. We have specialist staff fully trained in this field. If you wish to book a meeting, please use the button below:
All discovery calls are confidential
Do you have a concrete Email Marketing Strategy?
FAQ
What Is The Average Return For Email Marketing In Australia?
On average, businesses achieved a 20.89% open rate, 6.46% click rate and received $22.78 ROI for every $1 spent on email. (Source: The Orchard Agency)
What Are The Three Types Of Email?
Transactional, Relational And Promotional
Can An Email Belong To More Than One Type Of Email?
Yes
What Is The Most Important Thing To Do In Email Marketing?
Have a concrete, well thought out strategy
Clarence Ling is the founding partner of Marketlytics, and a dynamic character. Initially a trained Lawyer and Practice Development Manager, he contributed to the growth of his firm, including implementing software.
Clarence Ling is a Digital Advertising and Analytics Expert. Having a wide range of advertising experience ranging from international real estate, to legal and previously worked in full service marketing agencies, Clarence is a diligent marketer with an eye for detail and a talent for numbers.
Clarence can carefully plan out the best budget levels for the desired outcomes with projections that are more accurate than most.
His background in Analytics enables a clear, big picture assessment of both organic and paid campaigns, enabling maximum efficiency of those digital campaigns. His analytical background brings precise clarity of client or customer interaction and behaviour on online assets.
Clarence’s four fields of practice are Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM) and Email Marketing (EDM). He is best as an Advertiser and is an avid collector of Software As A Service (SaaS) Products, avidly investing in both technology and human capital of Marketlytics.
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