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Frequently Asked Questions About Google Ads Services in Perth
Does Google Ads work for lawyers?
Google Ads are a common method for an Australian law firm to obtain search engine traffic. It has a win-win-win aspect between Google and the law firm, where through internet marketing, the law firm obtains a client, the client gets a service or answers, and Google fulfils its purpose providing value in the search results page. You would need a Google Ads Expert familiar with the law like Marketlytics to successfully use Google Ads as part of your marketing mix for your practice areas in your law practice and get the most converting website users.
How much do Google Ads cost for lawyers?
Google Ads Managers through an agency partner can cost as low as $500AUD per month. However, the Ad Spend for a local campaign can be $3,000-5,000/month at least easily. Nevertheless, good Google Ads campaign management typically costs at least $800/month for diligent and strategic search marketing campaigns. The heavy cost of poor law firm advertising is why you should use law firm marketing experts for your Google advertising. Here at Marketlytics, we are experts in law firm marketing strategy for many practice areas. We will research relevant keywords for your Google Ads account and regularly refine your accounts for ever improving Google advertising. We are also a Bing Ads account manager. We are up to date with latest developments including the development that broad match modifier keyword targeting is now deprecated. Ads lawyers make by themselves or with inexperienced internal teams have poorer campaign management.
Do Google Ads work for law firms?
Yes, Google Advertising works for law firms. It works for many practice areas, for example, if you were a personal injury lawyer. Google Ads Perth uses “search intent” to find hot buyers for your legal services. They are active searchers for the keywords you advertise and are in-market for legal services. The only drawback is that sometimes the Cost-Per-Click (CPC) is high and can cause some services to not be efficiently advertised on Google.
What is the best way to advertise law firm?
Google Ads is one of the best ways to conduct law firm marketing. Law firm Google Ads are one of the most common form of internet marketing for lawyers. Search Engine Marketing has advantage social media marketing does not have, which is the hot nature of the leads because of “search intent”. Google Ads lawyers use are usually on the Google Search and Display Network. YouTube is part of the Google internet marketing strategy and network, but is rarely used by lawyers. We have an advertising model for YouTube Ads. Google Ads is a good way to see a law firm increase website traffic. The landing page experience is a crucial component for law firms to succeed, and they ahoudl use agency digital marketing services rather than self-advertise. Ad copy creation needs to be copywritten effectively and the agency must access Google Tag Manager and input tracking codes effectively for law firm marketing on the search results page to have maximum efficiency. A Google Ads Expert for the legal industry would help you acquire better results. Good Google Advertising requires Analytics Google Tag Manager provides by integrating Google Analytics through tags. That is why competent agencies access Google Tag Manager. Potential clients are tracked effectively when the Analytics setup is sufficient. Proper tracking enables your Google Ads Account to use the Google machines more effectively.
How much does Google Ads cost in Perth, Australia?
Law firms in Perth can easily spend at least $2-3,000 on Google Ads Perth to gain potential clients. A Personal Injury law firm easily spends at least $5,000/month on Google Advertising. Google Ads Managers can make the Google Ads Account more efficient, but you will need an angle or Unique Selling Proposition for Google Search Ads to show up on top of the Google Search Result, in addition to best practices.
Can I advertise my law firm?
Every law practice of any practice areas in Australia can advertise. However, there are some countries like Malaysia, Sri Lanka and so on where you cannot advertise your law firm, even with Google Search Ads. A Queensland Personal Injury Law Firm faces the most severe restrictions because of PIPA, but Google Search Ads are still acceptable. Not all Google Advertising is acceptable in Queensland because YouTube Ads cannot be used since video is prohibited. Law Firm Google Ads are one of the most common ways law firms advertise online. Through Google Ads lawyers gain hot prospects at scale online.