The best Job Title and Job Demographic targeting for B2B & B2C Sales are on LinkedIn.
LinkedIn Ads is now a mature and advanced platform, copying great Facebook features as well as having some unique features of its own for targeting.
While traditionally known for B2B ~ these top-earning decision-makers are just as likely to follow a relevant ad whether their problem is a personal or business legal problem.
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Setting yourself up as an Authority is also lucrative and involves ensuring you have optimised your site.
The LinkedIn Business Page should be optimised and used (something most aren’t aware of yet) it’s a productive medium when used correctly and needs the same contacts drive approach!
We can show you how to grow and build a specific audience with important and different business & personal attributes and monetise your LinkedIn with excellent returns.
Your Business Page followers has long term strategic value, and we put procedures in place to grow it for greater traction and Authority positioning!
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“LinkedIn Ads is rapidly maturing and is an underrated platform. LinkedIn Ads is generally the best converting social media ad”.
Clarence Ling, Lawyer and Digital Marketer
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Frequently Asked Questions about LinkedIn Ads
Can lawyers advertise on LinkedIn?
In Australia, almost all lawyers have the capability to advertise on LInkedIn. However, LinkedIn Advertising is not the same as LinkedIn Outreach, where sending connection requests and messages is key. LinkedIn is a type of advertisement broadcast that targets job demographics as a targeting criteria.
It is not necessary to have an excellent LinkedIn profile for a lawyer to advertise on LinkedIn. Most LinkedIn Advertising appears on the LinkedIn feed. LinkedIn content is not automatically advertising if posted “organically”.
In the USA, please refer to local attorney advertising rules to ensure your LinkedIn advertising is compliant.
It is impossible to have LinkedIn Ads for lawyers in criminal law because this type of marketing campaign violates LinkedIn Policy.
What should law firms post on LinkedIn?
It should be noted that law firm marketing on LinkedIn has two types of social media presences. They are the personal profile and company profile. Posting LinkedIn content on both profiles is highly desirable, but some experts advise that the personal LinkedIn profile should reflect personal branding and the company profile should be about the business’ branding. LinkedIn advertising lawyers should note an advertisement is not social media postings on a personal profile or a company profile. Active social media posting is still helpful for LinkedIn marketing even if you run advertising.
What is the Cost of LinkedIn Ads for Law Firms?
In Australia, using video, the average Ad Spend budget needed is between $1,000-1,500 Australian dollars monthly at the time of writing. Image based Ads require between $3,000-5,000/month for adequate testing. Your marketing department must be aware that this is because images are not as compelling as a good video, and we have a formula to produce engaging videos that drive action on your advertising. It is important to note, you cannot use LinkedIn Advertising to gain connection requests, though Sales Navigator is something to consider for an active law firm.
Are LinkedIn ads better than Google ads?
LinkedIn Advertising Targeting Options are not the same as Google Ads. Google is a search engine and it is keyword based. LinkedIn Advertising is based on job demographics such as job title targeting. All LinkedIn Advertising have a call to action button to enable LinkedIn Advertising to drive action. Like the Facebook social media platform, LinkedIn Advertising allows you to reach a passive audience, who behave very differently from Google leads that are an active audience. Because of the Ads LinkedIn is capable of, it is possible to have a way to gain B2B leads cheaper since they are a less aware audience. However, sometimes LinkedIn text ads have poorer performance than Google Ads. Law firm marketing is much more diverse than just Google based marketing and we want to broaden the horizons for our clients.
How do I increase my clicks on LinkedIn ads?
LinkedIn Advertising requires superior creative to drive the click. Although LinkedIn text ads have some effectiveness, video can be a more effective driver. However, many marketers and lawyers do not have efficient formulas for creating converting videos. Here at Marketlytics, we specialise in video advertising and have efficient frameworks that generate good leads.
What is the best way to advertise law firm?
Business LinkedIn marketing solutions are great as part of a social media platform law firms must use. The Facebook social media platform is generally geared for B2C sales. We advocate a Right Channel, Right Purpose approach, much like using the right weapon for the right outcome. If Facebook Ads were the correct tool, we’d recommend it. Think of LinkedIn Advertising as Facebook Ads with accurate job demographic targeting.
What is the best form of advertisement for a lawyer?
LinkedIn is a social media platform law firms do not use enough. The LinkedIn advertising targeting options are ripe for an active law firm to leverage if they are B2B. A commercial lawyer law firm can benefit greatly from LinkedIn Advertising. A personal and company LinkedIn profile provides great organic coverage on the LinkedIn feed through organic LinkedIn content. LinkedIn Advertising can be potentially cheaper than Facebook Ads if the use case is correct. We find video advertising is one of the best form a LinkedIn marketing campaign can take and is very effective on LinkedIn when done correctly.