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What Branding Means And Why Its Important To Law Firms (Michael Bromley, Beyond Billables)

September 24, 2021 by Clarence Ling Leave a Comment

Michael Bromley was a practising lawyer in Australia, and ran a successful recruitment company for several years. His experience with the recruitment company led him to understand and start his current business, Beyond Billables, a branding agency for lawyers and law firms (Beyond Billables is also the name for his podcast). We discuss: 

  • What is your background and journey?
  • You were a lawyer, and now you run a law firm branding agency?
  • What is branding, and why is it important?
  • How do you improve your branding?
  • How do we get in touch with you?

Please consider Marketlytics for all your legal digital marketing needs here: https://marketlytics.com.au

Clarence Ling

Clarence Ling is the founding partner of Marketlytics, and a dynamic character. Initially a trained Lawyer and Practice Development Manager, he contributed to the growth of his firm, including implementing software.

Clarence Ling is a Digital Advertising and Analytics Expert. Having a wide range of advertising experience ranging from international real estate, to legal and previously worked in full service marketing agencies, Clarence is a diligent marketer with an eye for detail and a talent for numbers.

Clarence can carefully plan out the best budget levels for the desired outcomes with projections that are more accurate than most.

His background in Analytics enables a clear, big picture assessment of both organic and paid campaigns, enabling maximum efficiency of those digital campaigns. His analytical background brings precise clarity of client or customer interaction and behaviour on online assets.

Clarence’s four fields of practice are Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM) and Email Marketing (EDM). He is best as an Advertiser and is an avid collector of Software As A Service (SaaS) Products, avidly investing in both technology and human capital of Marketlytics.

Filed Under: The Legaling Show

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