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Marketlytics® | Marketing Agency

Marketlytics® | Marketing Agency

Law Firm Marketing

  • Online Advertising
    • Small or boutique firms
    • Larger firms with in-house teams
    • Facebook Ads
    • Google Ads Perth
    • LinkedIn Ads
    • YouTube Ads
  • SEO Services
  • Free Audit
  • Industries
    • Migration
  • Contact Us

Law firm marketing with a crack team led by a lawyer-marketer

Marketlytics helps connect lawyers with clients. We truly understand the complexities of law and know how to advertise your legal specialities online.

See what MOST agencies miss

“I can’t believe the clients I was missing out on!”

Quickly increase qualified clients who are ready to engage with your legal services

Is your law firm already active online? Marketlytics would like to offer you a complementary and obligation-free website and advertising campaign audit, so you can discover where your digital marketing strategies are falling short.

Claim your FREE audit

100% Confidential

Legal digital marketing is very complex and shouldn’t be left to the average agency

Marketlytics focuses on these considerations when obtaining qualified clients for your business:

  • How a profitable law firm should operate
  • The thought process of prospective legal clients
  • The difference between transactional and litigious matters
  • How to target legal clients through a multichannel strategy
  • The implications of guaranteeing outcomes
  • The audience awareness level of legal clients
  • How to craft engaging campaigns that drive action

This is how Marketlytics has produced unrivalled results for past clients

If your law firm requires a steady stream of qualified clients, book an obligation-free and completely confidential discovery call with Clarence Ling below

Clarence Ling ~ Legal Marketing Specialist, Admitted Lawyer & Master Tactician

I am the Founder of Marketlytics, a digital marketing agency for legal professionals. My mission is to provide law firms across Australia or internationally, with tailored client acquisition solutions – I help qualified clients find your law firm and guide them towards purchasing your legal services. 

I find the quickest, most effective way to achieve this to boost your firm as soon as possible.

Book a free discovery call

100% Confidential

Do you know the difference between online advertising and SEO?

Online advertising utilises platforms which offer paid advertising placements. Paid advertisements reach highly targeted audiences through strategic placements and encourage user action. Online advertising relies on good copywriting, imagery and engaging videos. 

Search Engine Optimisation (SEO) is an organic method of obtaining leads online. SEO utilises frequently used search keywords to place your business on the front page of Google. Highly effective SEO can place your website and content in the first page position of a Google Search, bringing you a large stream of clients.

We are experts in getting law firms found online.

Online Advertising

Advertising online is the best way to reach the clients you desire. Find out more now. 

Learn more

Search Engine Optimisation

 Take your law firm to page one of Google and start developing organic leads. Find out more now. 

Learn more

Along with my team, we strive to develop acquisition strategies that fit your practice’s unique circumstances. Clarence Ling’s team specialises in:

Google/Bing Ads

Facebook Ads

LinkedIn Ads

YouTube Ads

LinkedIn Outreach

Book a free discovery call WITH ME NOW

I would love to help you reach more qualified clients who are ready to engage with your legal services. Contact me now and see how we can help your law firm

CONTACT US NOW

100% Confidential

“They solved all our problems. The site was secured to prevent future hacking.  Google immediately turned the tap back on for leads.  Facebook finally acted, and together we implemented new campaigns.
Three months into it, our closed deals grew by 400%, and organic SEO results jumped 28%
.”

Emma Gallagher,  Loughton Yorke Lawyers

Emma Gallagher, Loughton Yorke Lawyers

“Without their knowledge and know how, we would be worse placed online. Clarence is friendly and passionate about his work and his expertise. I highly recommend Clarence and his team to anyone for digital marketing for law firms.”

David Heasley, Heasley Lawyers

David Heasley, Heasley Lawyers

“One of our most recent campaigns that he undertakes delivers a 1,218% Return-On-Ad-Spend for one of my clients – this is a substantial return during this COVID-19 crisis. I believe this is achieved through his efforts in constant tweaking and improvements with our daily phone calls.”

Ming Chong, Entrepo

Ming Chong, Entrepo

“Thank you Clarence for exceeding my expectations and producing a campaign suitable for our budget. Your projections were fairly accurate and you managed to set expectations well. JMJ Migration managed to obtain real prospects who were not time wasters despite the pool of potential clients being small due to coronavirus and following events. You did a great job at outlining a concrete, easy to follow process to qualify leads, so we only reached out to those most interested first. Your team did a great job at creating great videos with fresh strategies. It was very refreshing and different from any other digital marketing agency I’ve seen. I would highly recommend Marketlytics to any service delivery businesses who need digital marketing.”

 Jovetta Johnson, JMJ Migration

Jovetta Johnson, JMJ Migration

“I hired Clarence (and Marketlytics) to run a social media marketing campaign for me. I was and am very impressed with the automated systems he set up, his work ethic and his efficiency. He is very responsive to queries and a pleasure to work with personally. Our campaign was a success and I highly recommend Clarence’s (and Marketlytics’) services.”

 Hamish Glenister, William Gerard Legal

Hamish Glenister, William Gerard Legal

You are in excellent company

We’ve got results for international law firms around the world.

Our Awards

Trusted and recognised as industry leaders

Are you ready for more clients online?

Complete the contact form below or call Clarence Ling now.

+61 1800 736 766

Contact us now!

Contact form

Marketlytics Frequently Asked Questions (FAQ)

We are always receiving questions from law firms across Australia and from around the world about our marketing for law firms. Here are some of the most common questions we receive.
 

Where is Marketlytics based?

Marketlytics Marketing Agency is based in Perth, Western Australia.

Can you help my law firm outside of Australia?

Yes, Marketlytics Marketing Agency can assist law firms with digital marketing outside of Australia. Before undertaking any online marketing activities, we advise that you check local regulations surrounding advertising legal services online, as some countries prohibit or restrict online advertising.

Are you able to advertise my legal speciality?

We can advertise almost every legal speciality online. However, some specialities can be harder to advertise than others.

How much does online advertising for my law firm cost?

We are unable to provide a hard cost for online advertising, as every law firm is unique. The cost of advertising online is very dependent on your legal specialities and online presence. Advertising Spend across platforms varies and fluctuates monthly. 

Marketlytics provides projections of monthly advertising spend within requested proposals and discloses all setup and management fees, which are based on advertising requirements and projections.

How long does it take to see results?

  •  A consistent flow of qualified clients takes time and is dependent on the legal speciality and the advertising platform.
  • Typically, it takes 1 month of advertising for consistent results on social media, as our team needs to optimise your campaigns for the advertising algorithms.
  • Google Ads can take up to 3 months of advertising to achieve maximum efficiency and SEO takes approximately 6-12 months to see significant results.
  • Results continue to compound as we analyse and act on data-driven insights.

Further Common Questions

How do you market a legal business?

When marketing a legal business, you can use traditional media or modern digital mediums. Modern digital mediums are usually more effective—access to social media and search engines allow you to reach clients through broad networks. Search engines, such as Google, use keywords to target prospective clients who are searching for legal services. Social media platforms like Facebook are passive broadcast mediums that can reach clients who might not otherwise be aware of your services. We utilise a “Right Channel, Right Purpose” approach to obtain the most clients in the shortest timeframe in alignment with our clients’ objectives.

What is the target market of a law firm?

The target market of a law firm depends on its practice area. A migration or personal injury lawyer might want to target everyday consumers via Facebook, but a commercial or intellectual property firm could be better served by LinkedIn. Criminal lawyers primarily rely on search engines, as some social media platforms prohibit certain content related to criminal law.

Do law firms need SEO?

Every law firm needs SEO (Search Engine Optimisation), in order to maximise their chances of appearing in prospective clients’ online searches. SEO allows many clients to find your law firm while searching for answers or services on Google or other search engines. SEO is a cost-effective means to generate website traffic, but must be handled by a competent marketing agency, as the highest-ranking Google search results are highly competitive.

Can a law firm advertise in Perth, Western Australia?

Yes, Western Australia allows advertising for every practice area. However, you need to be aware of local professional conduct rules and comply with legal advertising requirements

How do law firms attract clients?

Law firms attract clients through marketing, business development, networking and referrals. All these methods are valid and attract clients, and are best used together as part of a cohesive strategy.

How do law firms get new clients?

As above, all these methods help law firms obtain new clients. However, marketing is the best way to gain new clients quickly

How can I promote my law practice?

You can promote your law practice via online and offline means. However, online means are measurable and attributable, leading to better results.

How do you create a law firm marketing plan?

The creation of a law firm marketing plan involves setting carefully considered goals and targets in key areas of growth, then identifying the necessary points of action. As a digital marketing agency, Marketlytics is well equipped to collaborate on the implementation of such a plan, as well as providing the Legal Lead Booster (LLB) to assist in the creation of an effective law firm marketing plan.

Our Recent Blogs For Law Firms

local seo
Search Engine Optimisation (SEO)

Why Local SEO is Important for Law Firms

Clarence Ling·March 14, 2024·0 comments

Are you aware that 96% of potential clients use a search engine to seek legal advice? That makes law firm SEO vital to your firm’s success. However, national SEO is super competitive as hundreds of lawyers fight to appear on Google’s first page.  How can you win this SEO battle and attract qualified clients? Focus…

Continue reading

Video marketing for lawyers
Social Media Marketing (SMM)

Video Marketing For Lawyers Is The New Frontier

Clarence Ling·February 3, 2023·0 comments

Search Engine Optimisation or SEO, the staple for law firms, has faced its biggest upheaval in at least a decade in 2022. Search Engine Marketing is already expensive and will skyrocket in cost in 2023. In Australia, Bing Ads are largely useless and not an alternative to Google. Advertising costs on other platforms are also…

Continue reading

SEO in 2023
Search Engine Optimisation (SEO)

Google Algorithm Changes In 2022 Shocking The Legal Industry

Clarence Ling·February 3, 2023·0 comments

Google releases search engine algorithm updates frequently. Most of the time, they happen without us even knowing. However, now and then, Google releases a core update to their search engine algorithm. This is an update that brings major changes to how things work. The most recent core update in 2022 happened in May 2022 and is generally…

Continue reading

Online Directories
Business Development (BDM)

Avvo Alternatives in Australia | The Best Legal Directories

Kade Chatfield·December 21, 2022·0 comments

As a lawyer, legal professional or work in law practice management you may have heard of online legal directories and might even be registered to one or more yourself. This article will highlight important information about online legal directories and provide alternatives to the most popular legal directory for lawyers, Avvo.com. What are Legal Directories…

Continue reading

Content is King
Search Engine Optimisation (SEO)

Best Content Marketing Tactics for Law Firms 2022

Matthew Palmer·October 15, 2022·0 comments

In this blog post, Marketlytics provides detailed information about content marketing for law firms. Once you have finished reading this blog post, you will understand content marketing better than most lawyers and law firms ever could, with the ability to start a content marketing strategy today! We will start with the fundamentals of what content…

Continue reading

Lawyer Landing Page
Search Engine Marketing (SEM)

How To Build The Best Lawyer Landing Page With WordPress

Clarence Ling·November 11, 2021·0 comments

A landing page sometimes refers to the first page of a “funnel” based marketing strategy, where the objective is to lead a website visitor page to page and get them to take a certain action, such as making a purchase. However, the true meaning of a landing page is any page the visitor lands on after…

Continue reading

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