Quickly increase qualified clients who are ready to engage with your legal services
Is your law firm already active online? Marketlytics would like to offer you a complementary and obligation-free website and advertising campaign audit, so you can discover where your digital marketing strategies are falling short.
Legal digital marketing is very complex and shouldn’t be left to the average agency
This is how Marketlytics has produced unrivalled results for past clients
If your law firm requires a steady stream of qualified clients, book an obligation-free and completely confidential discovery call with Clarence Ling below
Do you know the difference between online advertising and SEO?
Online advertising utilises platforms which offer paid advertising placements. Paid advertisements reach highly targeted audiences through strategic placements and encourage user action. Online advertising relies on good copywriting, imagery and engaging videos.
Search Engine Optimisation (SEO) is an organic method of obtaining leads online. SEO utilises frequently used search keywords to place your business on the front page of Google. Highly effective SEO can place your website and content in the first page position of a Google Search, bringing you a large stream of clients.
Along with my team, we strive to develop acquisition strategies that fit your practice’s unique circumstances. Clarence Ling’s team specialises in:
Book a free discovery call WITH ME NOW
I would love to help you reach more qualified clients who are ready to engage with your legal services. Contact me now and see how we can help your law firm
You are in excellent company
We’ve got results for international law firms around the world.
Trusted and recognised as industry leaders
Marketlytics Frequently Asked Questions (FAQ)
We are always receiving questions from law firms across Australia and from around the world about our marketing for law firms. Here are some of the most common questions we receive.
Where is Marketlytics based?
Marketlytics Marketing Agency is based in Perth, Western Australia.
Can you help my law firm outside of Australia?
Yes, Marketlytics Marketing Agency can assist law firms with digital marketing outside of Australia. Before undertaking any online marketing activities, we advise that you check local regulations surrounding advertising legal services online, as some countries prohibit or restrict online advertising.
Are you able to advertise my legal speciality?
We can advertise almost every legal speciality online. However, some specialities can be harder to advertise than others.
How much does online advertising for my law firm cost?
We are unable to provide a hard cost for online advertising, as every law firm is unique. The cost of advertising online is very dependent on your legal specialities and online presence. Advertising Spend across platforms varies and fluctuates monthly.
Marketlytics provides projections of monthly advertising spend within requested proposals and discloses all setup and management fees, which are based on advertising requirements and projections.
Further Common Questions
How do you market a legal business?
When marketing a legal business, you can use traditional media or modern digital mediums. Modern digital mediums are usually more effective—access to social media and search engines allow you to reach clients through broad networks. Search engines, such as Google, use keywords to target prospective clients who are searching for legal services. Social media platforms like Facebook are passive broadcast mediums that can reach clients who might not otherwise be aware of your services. We utilise a “Right Channel, Right Purpose” approach to obtain the most clients in the shortest timeframe in alignment with our clients’ objectives.
What is the target market of a law firm?
The target market of a law firm depends on its practice area. A migration or personal injury lawyer might want to target everyday consumers via Facebook, but a commercial or intellectual property firm could be better served by LinkedIn. Criminal lawyers primarily rely on search engines, as some social media platforms prohibit certain content related to criminal law.
Do law firms need SEO?
Every law firm needs SEO (Search Engine Optimisation), in order to maximise their chances of appearing in prospective clients’ online searches. SEO allows many clients to find your law firm while searching for answers or services on Google or other search engines. SEO is a cost-effective means to generate website traffic, but must be handled by a competent marketing agency, as the highest-ranking Google search results are highly competitive.
Can a law firm advertise in Perth, Western Australia?
Yes, Western Australia allows advertising for every practice area. However, you need to be aware of local professional conduct rules and comply with legal advertising requirements
How do law firms attract clients?
Law firms attract clients through marketing, business development, networking and referrals. All these methods are valid and attract clients, and are best used together as part of a cohesive strategy.
How do law firms get new clients?
As above, all these methods help law firms obtain new clients. However, marketing is the best way to gain new clients quickly
How can I promote my law practice?
You can promote your law practice via online and offline means. However, online means are measurable and attributable, leading to better results.
How do you create a law firm marketing plan?
The creation of a law firm marketing plan involves setting carefully considered goals and targets in key areas of growth, then identifying the necessary points of action. As a digital marketing agency, Marketlytics is well equipped to collaborate on the implementation of such a plan, as well as providing the Legal Lead Booster (LLB) to assist in the creation of an effective law firm marketing plan.
Our Recent Blogs For Law Firms
Search Engine Optimisation or SEO, the staple for law firms, has faced its biggest upheaval in at least a decade in 2022. Search Engine Marketing is already expensive and will skyrocket in cost in 2023. In Australia, Bing Ads are largely useless and not an alternative to Google. Advertising costs on other platforms are also…
Google releases search engine algorithm updates frequently. Most of the time, they happen without us even knowing. However, now and then, Google releases a core update to their search engine algorithm. This is an update that brings major changes to how things work. The most recent core update in 2022 happened in May 2022 and is generally…
As a lawyer, legal professional or work in law practice management you may have heard of online legal directories and might even be registered to one or more yourself. This article will highlight important information about online legal directories and provide alternatives to the most popular legal directory for lawyers, Avvo.com. What are Legal Directories…
In this blog post, Marketlytics provides detailed information about content marketing for law firms. Once you have finished reading this blog post, you will understand content marketing better than most lawyers and law firms ever could, with the ability to start a content marketing strategy today! We will start with the fundamentals of what content…
A landing page sometimes refers to the first page of a “funnel” based marketing strategy, where the objective is to lead a website visitor page to page and get them to take a certain action, such as making a purchase. However, the true meaning of a landing page is any page the visitor lands on after…
Specialised software solutions to increase the productivity and efficiency of Small Law Firms in Australia are only slowly being adopted here in Australia, despite a number of software solutions already being present within the market. Concerningly, there are only a few pieces of law firm management software that can be accessed on both mobile phones…