A landing page sometimes refers to the first page of a “funnel” based marketing strategy, where the objective is to lead a website visitor page to page and get them to take a certain action, such as making a purchase. However,…

Digital marketing for law firms is complex and not often done correctly. We believe that in order for your marketing efforts to succeed, you need to understand the channel your practice intends to use, and then decide if it is…

Estimated reading time: 9 minutes Family law is a litigious form of law, hence search engines are key to lead generation, whilst positive reviews act as a strong validator for your business. Many family lawyers use social media, but we…

Estimated reading time: 9 minutes Pay-Per-Click (PPC) generally refers to Google Ads or Adwords. It can refer to advertising on other channels like Facebook or LinkedIn, but we will stick to Google Ads in this article. PPC for lawyers is…

Estimated reading time: 15 minutes If you are familiar with Google Ads or Pay Per Click (PPC) advertising, you would understand the importance of having the right keywords within your campaigns.  Unlike advertising on social media channels where users are…

Finding a Google Ads Expert or Facebook Advertising Strategist is challenging. There are many strategists who promise the world, or do not even offer much true strategy. Many people come expecting that if they have a certification from Facebook or…