The benefits of hiring a digital marketing agency are proven. These companies exist all around the world, and come in all shapes and sizes. We also have a guide on commissioning a digital marketing agency of the right size, and we firmly believe such agencies will be of benefit to your business. We specialise in Search Engine Marketing (SEM) SEO and Social Media Marketing (SMM), in advertising. However, the service offering of a digital agency can vary greatly.
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Video Summary
Why Should A Business Hire A Digital Marketing Agency?

In order to understand this topic, perhaps we need to understand why digital marketing is superior to traditional advertising. We will then explain why outsourcing to an agency team is the ideal time and money saver for your brand.
Digital Marketing VS Traditional Marketing And Advertising
Traditional Marketing and Advertising | Digital Marketing and Advertising | |
---|---|---|
Radio | Expensive, Hard To Track, No Re-Targeting, Lack Of Interest in Ads | Facebook, Google, YouTube and Bing-Yahoo Wide Range Of Budgets, More Buying Power & A Lot More Traffic |
Television | Very Expensive, Hard To Track & No Re-Targeting, Reducing Audience (People Like YouTube And Netflix More And More) | Facebook, Google, YouTube and Bing-Yahoo Wide Range Of Budgets, More Buying Power & A Lot More Traffic |
Billboards | Varies – Only Brings Brand Awareness To One Market/City Area | Banner Ads or Digital Banner Ads On Internet Platforms A Lot More Coverage & Exposure Of Multiple Cities/Areas And More Buying Power (Plus More Convenient To Make Needed Changes At No Cost) |
Direct Mail | WAY MORE MONEY For LESS TRAFFIC | Gmail, Yahoo Mail, Microsoft Advertising Network, Mail Chimp or Sendgrid Better Costs & More Traffic, Average $30-40 Return For Every $1 Spent If Done Correctly |
Newspaper | Losing Relevance | Google News Ads , Microsoft Advertising News Network, Yahoo News Ads Typically Costs Less Or More Buying Power, More Traffic & Leverage Too |
Brochures | More Money For Less Traffic | Facebook, Google, YouTube and Bing-Yahoo and SEO Content Marketing Lasts Longer, Wide Range Of Budgets Or More Buying Power & More Traffic |
Magazines | More Money For Less Traffic | Facebook, Google, YouTube and Bing-Yahoo and SEO Content Marketing Lasts Longer, Wide Range Of Budgets Or More Buying Power & More Traffic |
Corflute Signs | Competition Constantly STEALING or covering Your Signs, City Constantly taking down your signs or fining you for them, More Money For Less Traffic | Facebook, Google, YouTube and Bing-Yahoo and SEO Content Marketing You No Longer Have To worry About Competition STEALING or Covering Your Signs!!! No City Councils Taking Your Signs Down Or Fining You! This Choice Lasts Longer, You Have Some Choice In Cost, More Buying Power & More Traffic With Constant Improvement |
Why Outsource Your Digital Marketing?

A Marketing Manager in Australia cost $95,000AUD/year on average, ranging from $63,000AUD to $140,000AUD/year! This was taken from LinkedIn’s Salary Guide.
There is no guarantee they know digital marketing well! By hiring a digital marketing agency in Australia, your company can have an online presence at a fraction of the cost! Let’s assume your advertising budget is $5,000AUD/month. Here at Marketlytics, a typical month of advertising without extraneous circumstances or detailed setup would only cost 20% of Ad Spend. This is a fee of only $1,000AUD/month for your campaign! So, rather than pay nearly $8,000AUD/month in salary, you only pay $1,000AUD/month and have a whole team of specialists! More money can be spent on the Ads!
Why You Need The Skills Of A Digital Marketing Agency?
The benefits of hiring a digital marketing agency are professional service and experience. A single marketing manager cannot know everything. Having an agency on board will increases sales and take advantage of techniques that only a specialist consultant would have. There are many aspects to digital marketing, the development of strategies and tactics cannot be left alone to an individual. Reliable, consistent results can only come from operations of a highly specialised team. We offer a complete solution in Marketlytics, and our approach is to use data driven methodologies and report clearly on results. Here at Marketlytics, we cover the organic and paid channels, and have access to partners who know design and branding.
Conclusion: Why Marketlytics?
Not all marketers are equal. Have a look at our case studies here. We create effective campaigns. We do not set and forget. We are experts able to promote your brand to gain sales and leads using the latest tools, founded in fundamentals. We are certified, and can assure you that you will only receive the most diligent management of your accounts. We achieve real Return-On-Investment (ROI) for our brands.
We help take control of your destiny online. Choosing to partner with us is easy because of our methods and ethics. We provide a wide range of solutions, as you can see even here. Software cannot fully replace an agency, even though an agency must use software. The human element is still a necessity for online success. Creative process must be met with diligent data-driven analysis. Our experienced team does all this. We help reach objectives in your business growth and tap into unique opportunities online. When compared to a typical agency, our results speak for themselves. If businesses want to market online effectively, the need strategy, which we provide.
Let our expertise and professionals do the heavy lifting for you! Now you see the benefits of hiring a digital marketing agency in Australia , do you want a free Strategy Session?
All discovery calls are confidential
FAQ
How does Traditional Advertising compare with Digital Marketing
Digital Marketing is more cost effective and profitable than Traditional Advertising
Why do you need to Outsource your Digital Marketing?
Because Marketing Managers are expensive, on average $95,000AUD/year salary
Why should you hire a Digital Marketing Agency?
Because they will be a team of subject matter experts, rather than one expensive staff member at lower cost
Why should you hire Marketlytics?
Because we are truly data-driven and have proven results

Clarence Ling is the Founder of Marketlytics, and a guerilla marketer. Initially a trained Lawyer and Practice Development Manager, he contributed to the growth of his firm, including implementing software.
Clarence Ling is a Digital Advertising and Analytics Expert. Having a wide range of advertising experience ranging from international real estate, to legal and previously worked in full service marketing agencies, Clarence is a diligent marketer with an eye for detail and a talent for numbers.
Clarence can carefully plan out the best budget levels for the desired outcomes with projections that are more accurate than most.
His background in Analytics enables a clear, big picture assessment of both organic and paid campaigns, enabling maximum efficiency of those digital campaigns. His analytical background brings precise clarity of client or customer interaction and behaviour on online assets.
Clarence’s four fields of practice are Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM) and Email Marketing (EDM). He is best as an Advertiser and is an avid collector of Software As A Service (SaaS) Products, avidly investing in both technology and human capital of Marketlytics.
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