Migration Law Firm Google Ads
Markelytics were successful in reducing Cost Per Conversion (Phone Calls, Form Submissions) of a migration law firm significantly, from the highest of $69.68 to a total average of $9.46 from October 2019 to February 2020.
Therefore, these leads became 7 times cheaper than initial lead cost, allowing the client to scale their business and have more closed sales.
Migration Law Firm SEO
By following Marketlytics’ SEO Strategies, the migration law firm client saw a significant growth of unique users visiting their website. The visitors grew by 28.47%.
There was an increase of organic users from 31,516 users the previous year, to 43,326 users on the organic search channel alone. This is a massive increase and lead to the continued growth of the client’s business.
Google Ads Maintained During COVID-19 Catastrophe
Through Marketlytics, their migration law firm client were able to remain relatively unscathed in March 2020 due to active and diligent management of their Google Ads Account. Cost-Per-Acquisition (CPA) is maintained without much increase at $6.85 a conversion.
The client received nearly as much leads as the previous month, being around 190 leads, when the account normally gets just under 200 leads a month at its peak. This is definitely the result of ultra diligence.
Australia Bound Migration Facebook Ads
Through strategy and management, Marketlytics produced a consistent and effective lead generation campaign for the client at a very low cost, average $3.54 per Form Submission.
Getting 45 leads, at under $4 a lead is nearly unheard of. These leads filled out a detailed form to pre-qualify, so they were good, qualified leads.
Over 100 Law Firm Leads Just over $5AUD per lead
Initial performance for a comprehensive campaign for the client resulted in over 100 leads, little over $5AUD a lead.
This is a spectacular result considering the cost of acquiring legal leads, even in Australia.
Our account manager, Ming, was dispatched to train this law firm on how to close these leads obtained online.
Marketlytics produces effective campaigns with bang for buck and the highest ROI.
First Week Produces 71 Leads under $3AUD per lead
Through Marketlytics, this law firm received 71 leads with an acquisition cost of under $3AUD a lead within the first week.
Marketlytics understands the legal industry well, producing targeted, differentiated campaigns that produce phenomenal results.
For the Right Channel, Right Purpose approach, consider Marketlytics, law firm marketing specialists.
Nearly 400 Law Firm Leads with modest monthly budget on Facebook
With a budget of approximately $2,600, we generated nearly 400 leads in various practice areas.
This is a spectacular result considering the cost of acquiring legal leads, even in Australia.
We have a lead qualification process in place for the client, so they know who to contact first.
Talk about building a hot email list!
Marketlytics produces effective campaigns with bang for buck and the highest ROI.
End of Month Results in Leads under $5 on average on Facebook
This is a single campaign result on Facebook shows a very low Cost-Per-Lead.
We ascertained that Facebook was the right channel for this law firm and delivered an excellent strategic campaign.
The low Cost-Per-Lead ensures profitability for the client even if only a minority of prospects close.
For the Right Channel, Right Purpose approach, consider Marketlytics, law firm marketing specialists.
Spectacular Facebook Divorce Campaign
In the example below, our client achieved 121 leads at $13.57 per lead. This was a locally based Divorce Campaign for Family Law. Resulted in 23 first appointments with Potential New Clients (PNC) valued at $330, giving instant return of $7,590 even before securing the end clients
QLD Personal Injury Results
Excellent results for TPD and Workers Compensation in Queensland for a personal injury law firm. Especially when considering PIPA compliance is very stringent.
In the example below, our client achieved 3 closed clients within the first month. Each case had an estimated value of $30,000 in fees. This is a Return-On-Ad-Spend of 6,000% or $60 to the dollar as their Ad Spend was only $1,500/month.
Working Visa Renewal – Employees
The client disobeyed our recommendation to use LinkedIn to target employers for working visa renewal and insisted we use Facebook because LinkedIn was not “on-brand”. We still obtained 80 leads on the employee side and secured about 16 appointments.
$5.02 Leads For Lawyers And Migration Agents
Are inexpensive, high volume leads for migration agents and lawyers a myth? Not with Marketlytics! Our highest volume, lowest cost leads can be as low as $5.02/lead!
In the example below, 113 people booked their first appointment, and this led to approximately 29 cases, where each decision ready service can have a value of $5,500!
Clarence Ling is the Founder of Marketlytics, and a guerilla marketer. Initially a trained Lawyer and Practice Development Manager, he contributed to the growth of his firm, including implementing software.
Clarence Ling is a Digital Advertising and Analytics Expert. Having a wide range of advertising experience ranging from international real estate, to legal and previously worked in full service marketing agencies, Clarence is a diligent marketer with an eye for detail and a talent for numbers.
Clarence can carefully plan out the best budget levels for the desired outcomes with projections that are more accurate than most.
His background in Analytics enables a clear, big picture assessment of both organic and paid campaigns, enabling maximum efficiency of those digital campaigns. His analytical background brings precise clarity of client or customer interaction and behaviour on online assets.
Clarence’s four fields of practice are Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM) and Email Marketing (EDM). He is best as an Advertiser and is an avid collector of Software As A Service (SaaS) Products, avidly investing in both technology and human capital of Marketlytics.
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