David Heasley is the Principal of a commercial and intellectual property law firm, Heasley Lawyers in Melbourne, Victoria. He has a rare expertise in Defence Contracting, dealing with complex contracts between business owners and the Australian Government. Here’s what we cover:
- What does Heasley Lawyers do? What is your legal expertise?
- How big is the defence contracting industry in Australia?
- What are the challenges and what is different about defence contracting?
- Where do your clients get into trouble with defence contracting?
- What other areas of law do you do?
Clarence Ling is the Founder of Marketlytics, and a guerilla marketer. Initially a trained Lawyer and Practice Development Manager, he contributed to the growth of his firm, including implementing software.
Clarence Ling is a Digital Advertising and Analytics Expert. Having a wide range of advertising experience ranging from international real estate, to legal and previously worked in full service marketing agencies, Clarence is a diligent marketer with an eye for detail and a talent for numbers.
Clarence can carefully plan out the best budget levels for the desired outcomes with projections that are more accurate than most.
His background in Analytics enables a clear, big picture assessment of both organic and paid campaigns, enabling maximum efficiency of those digital campaigns. His analytical background brings precise clarity of client or customer interaction and behaviour on online assets.
Clarence’s four fields of practice are Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM) and Email Marketing (EDM). He is best as an Advertiser and is an avid collector of Software As A Service (SaaS) Products, avidly investing in both technology and human capital of Marketlytics.