It is late April 2020. COVID-19 has decimated many businesses and activity is low. Borders are more or less closed and flights into the country at a very low rate. Using anonymous data from a client, a leading Australian Migration Agency, I aim to explain that whilst demand is affected, there remains strong demand, and a prudent business owner would reposition themselves rather than cut down on costs excessively and stop growing.
Table of Contents
Organic Traffic Feb 2020 – 25 April 2020
COVID-19 affect Australian Migration for obvious reasons. Scott Morrison told visitors to “go back”. Inbound flights have decreased and are heavily monitored. The whole world is in an inevitable recession soon.
As you can see from this Google Analytics screenshot, demand is indeed affected for Australian Migration Services.
All Is Not Gloom And Doom
However, a look at Google Ads paint a very different picture:
It seems that advertising for Australian Migration Services is still viable. There has only been a slight drop in conversions and the reason for the dip in April, is because the month has not ended yet.
Google Ads barely skipped a beat.
What Does This Mean?
There is still a demand for Australian Migration Services in the near future. Organic efforts will produce limited results, but advertising still works, especially when done well and if you reposition yourself in the market.
We Are Migration And Legal Specialists
Even with COVID-19 (coronavirus) careful management of your advertising accounts is key. Having an outsourced professional team to manage your Google Ads or Facebook Ads is crucial for success.
Being in Migration and Law, we all understand the need for lawyers, migration agents and doctors. Do not do Digital Marketing by yourself, hire professionals who know what they are doing like us, Marketlytics.
Proper account management minimises loss and missed opportunities, but increases profit and business survival.
See how we do Search Engine Marketing here.
Build a long term Search Engine Optimisation Plan for Migration with us.
Clarence Ling is the Founder of Marketlytics, and a guerilla marketer. Initially a trained Lawyer and Practice Development Manager, he contributed to the growth of his firm, including implementing software.
Clarence Ling is a Digital Advertising and Analytics Expert. Having a wide range of advertising experience ranging from international real estate, to legal and previously worked in full service marketing agencies, Clarence is a diligent marketer with an eye for detail and a talent for numbers.
Clarence can carefully plan out the best budget levels for the desired outcomes with projections that are more accurate than most.
His background in Analytics enables a clear, big picture assessment of both organic and paid campaigns, enabling maximum efficiency of those digital campaigns. His analytical background brings precise clarity of client or customer interaction and behaviour on online assets.
Clarence’s four fields of practice are Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM) and Email Marketing (EDM). He is best as an Advertiser and is an avid collector of Software As A Service (SaaS) Products, avidly investing in both technology and human capital of Marketlytics.
Leave a Reply