It is late April 2020. COVID-19 has decimated many businesses and activity is low. Borders are more or less closed and flights into the country at a very low rate. Using anonymous data from a client, a leading Australian Migration Agency, I aim to explain that whilst demand is affected, there remains strong demand, and a prudent business owner would reposition themselves rather than cut down on costs excessively and stop growing.

Organic Traffic Feb 2020 – 25 April 2020

Definite reduction in organic searches

COVID-19 affect Australian Migration for obvious reasons. Scott Morrison told visitors to “go back”. Inbound flights have decreased and are heavily monitored. The whole world is in an inevitable recession soon.

As you can see from this Google Analytics screenshot, demand is indeed affected for Australian Migration Services.

All Is Not Gloom And Doom

However, a look at Google Ads paint a very different picture:

Clicks are increasing, Conversions just has a minor dent

It seems that advertising for Australian Migration Services is still viable. There has only been a slight drop in conversions and the reason for the dip in April, is because the month has not ended yet.

February Conversions
March Conversions

Google Ads barely skipped a beat.

What Does This Mean?

There is still a demand for Australian Migration Services in the near future. Organic efforts will produce limited results, but advertising still works, especially when done well and if you reposition yourself in the market.

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I am a passionate and detailed Digital Marketer, running my own agency, Marketlytics in Perth, Western Australia. I specialise in Digital Advertising and I am trained in Analytics. I am a former Lawyer, International Real Estate Agent and Migration Agent, twice published in legal peer reviewed journals and sold record amounts of Australian property. Now I bring excellent results to my clients through Digital Marketing

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